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In most B2B companies, positioning gets discussed constantly but defined poorly. The result is mixed messaging, confused pipelines, and a market that cannot quickly explain what the company stands for. Some teams say they are positioning the product. Some say the company. Some say the message. Some say the market. And in many cases, they…

Two questions come up more than any others when founders and CEOs sit down with a positioning strategist. We feel like our positioning is off. Should we change it? We know the product is strong. But are we talking to the right buyer? Both questions feel urgent. Both feel strategic. And in most cases, both…

Do you ever feel like your sales charts are moving, but your profit margins aren't? According to the 2025 ClearlyRated Customer Retention Report, the average B2B company loses 67% more revenue from wrong-fit customers than it gains from new ones. And the damage isn't always visible in spreadsheets. It shows up as churn masked as…

In 2025, B2B companies don't lose deals because of bad sales calls - they lose them before the first call ever happens. According to Thunderbit's 2025 State of B2B Buying report, a staggering 95% of B2B buyers research online before ever speaking to a vendor, and 81% contact suppliers only after they've gathered enough information…