A VP of Operations at a 200-person company has a process that keeps breaking. She decides to fix it. Here's what she does first.
She opens a new tab and types…
Picture two companies selling almost the same thing. One closes deals in three weeks at a fair price. The other gets stuck in "let me think about it," then discounts…
You already know that positioning is not a tagline. You know it is not a rebrand. And if you have read our breakdown of the 4-Layer Positioning Framework, you know…
In most B2B companies, positioning gets discussed constantly but defined poorly. The result is mixed messaging, confused pipelines, and a market that cannot quickly explain what the company stands for.…
Two questions come up more than any others when founders and CEOs sit down with a positioning strategist. We feel like our positioning is off. Should we change it? We…
Do you ever feel like your sales charts are moving, but your profit margins aren't? According to the 2025 ClearlyRated Customer Retention Report, the average B2B company loses 67% more…
Your B2B positioning strategy is either your biggest competitive advantage or your silent revenue killer. According to Gartner's 2025 Future of B2B Sales report, 40.2% of B2B SaaS and technology…
In 2025, B2B companies don't lose deals because of bad sales calls - they lose them before the first call ever happens. According to Thunderbit's 2025 State of B2B Buying…