Author page: Mahua Das

Mahua Das

3 articles published

The Hidden Killer of B2B Revenue Growth: Why Wrong-Fit Customers Cost You 67% More Than You Think

BlogOctober 28, 202529Views 0Likes 0Comments

Do you ever feel like your sales charts are moving, but your profit margins aren't? According to the 2025 ClearlyRated Customer Retention Report, the average B2B company loses 67% more revenue from wrong-fit customers than it gains from new ones. And the damage isn't always visible in spreadsheets. It shows up as churn masked as…

How to Audit Your B2B Positioning: 15 Questions to Find Hidden Growth Leaks

UncategorizedOctober 28, 202542Views 0Likes 0Comments

Your B2B positioning strategy is either your biggest competitive advantage or your silent revenue killer. According to Gartner's 2025 Future of B2B Sales report, 40.2% of B2B SaaS and technology companies struggle to position themselves as the obvious choice in their market. This positioning paralysis directly impacts business outcomes. Companies with weak positioning experience 60%…

Why 95% of B2B Buyers Research Online Before Sales Contact

BlogOctober 27, 202526Views 0Likes 0Comments

In 2025, B2B companies don't lose deals because of bad sales calls - they lose them before the first call ever happens. According to Thunderbit's 2025 State of B2B Buying report, a staggering 95% of B2B buyers research online before ever speaking to a vendor, and 81% contact suppliers only after they've gathered enough information…