I Write Strategist Positioning Content That Drives Real Conversion
For the past 18 years, I have worked inside some of the most complex B2B environments—SaaS, logistics, manufacturing, technology, and enterprise services—solving one problem that quietly affects everything:
Most companies don’t have a content problem.
They have a positioning problem.
They publish blogs, redesign websites, invest in SEO, and run campaigns…
but buyers still walk away confused, sales cycles keep stretching, and teams can’t explain the value in one sentence.
BrandOrbitX exists to fix that.
I built this personal brand not as another “marketing consultant,” but as a B2B positioning strategist and content strategist who turns complex offerings into clear, compelling narratives that actually drive revenue – not vanity metrics.
What I Do
I help B2B companies clarify their message, sharpen their positioning, and build content systems that create a predictable pipeline across search, AI platforms, and every buyer touchpoint.
That means integrating:
Not content for content’s sake.
Content that moves revenue, strengthens differentiation, and wins trust.
Who I Help
I work with B2B companies that are:
If that’s you, this is exactly where I can impact your growth.
Why My Approach Works
Most strategists deliver decks.
Most writers deliver words.
I deliver execution.
My process connects three things that usually live in silos:
- Positioning
Define who you serve, the problem you solve, and why you’re the obvious choice.
- Messaging
Translate that clarity into content your buyers trust, not corporate jargon.
- Content-Led Growth
Turn that positioning into SEO visibility, AI discoverability, and sales enablement that accelerates closed deals.
This alignment is why my clients see:
Because when you get positioning right, every other metric improves.
If your content isn’t bringing qualified leads…
If your message sounds like everyone else’s…
If you’re attracting wrong-fit customers…
If sales struggles to explain your value…
If SEO traffic isn’t turning into pipeline…
You don’t need more content.
You need better positioning and aligned content execution.
That’s what I build at BrandOrbitX.
Want to Work Together?
Whether you need:
- A B2B Content Strategy
- A Positioning & Messaging revamp
- SEO for B2B Companies
- AI Search Optimization (AEO/AIO)
- A Fractional Content Leader
- Or end-to-end Content Execution
- Sales Enablement Content
- Go-to-Market Narrative Design
- Content-Led Demand Generation
BrandOrbitX is built to help you build a brand that buyers trust, remember, and choose.