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Pricing and Engagement Options

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Content Strategy

Retainer Basis

Ideal for B2B companies that want consistent momentum, quality control, and predictable results.

What you get under this model:

↑ Strategy + Execution: I lead positioning, content planning, and alignment with sales.
↑ SEO + Organic Growth: On-page SEO, technical audits, LLM/AI optimization, link strategies.
↑ Full Content Production: Blogs, long-form articles, case studies, social media content, video scripts, and enablement assets.
↑ Sales Enablement & Conversion Assets: Pitch decks, one-pagers, landing pages, nurture sequences.
↑ Analytics, Attribution & Iteration: Pipeline velocity, MQL→SQL, CAC efficiency, revenue attribution.

Project Specific

Best when you have specific goals or campaigns and need high-impact deliverables quickly.

Typical sprint services include:

↑ Brand messaging refresh, positioning overhaul.
↑ Content campaign launches: e.g. research reports + landing + emails + social.
↑ SEO sprints: gap analysis, content gap fills, LLM optimization push.
↑ Sales enablement packs: case studies, competitor comparisons, pitch kits.
↑ Video/script or webinar content development.
Get a Free Content Strategy Audit
SEO Services

Retainer Basis

For B2B companies that want compounding growth, market visibility, and a predictable pipeline.

What’s included:

↑ SEO Roadmap & Strategy → category-defining keywords, technical audits, on-page SEO.
↑ Buyer-Intent Optimization → ranking for high-intent queries across the full buying journey.
↑ SEO + AI/LLM Optimization → visibility across Google, ChatGPT, Gemini, and Perplexity.
↑ Content Creation & Optimization → blogs, long-form, case studies, landing pages, and sales enablement content.
↑ Authority Building → backlink strategies and EEAT-driven content.
↑ Boardroom Metrics → reporting tied to pipeline velocity, CAC efficiency, LTV expansion, and ARR growth.

Project Specific

For companies needing sharp, time-bound SEO outcomes or solving specific gaps.

Examples:

↑ Comprehensive SEO audit + roadmap design.
↑ LLM Optimization Sprint (AI discoverability in ChatGPT, Gemini, Perplexity).
↑ Content gap analysis + net-new content creation.
↑ Category launch SEO playbook.
↑ Authority-building sprint (backlinks + thought leadership visibility).
Turn SEO Visibility Into Qualified Demos
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Fractional CMO

Retainer Basis

For companies that need senior-level B2B marketing leadership, without the $250K+ full-time CMO cost.

What’s included:

↑ Positioning & Messaging Frameworks → sharpen your narrative, define your category, and make your brand the obvious choice.
↑ Go-to-Market (GTM) Strategy → channel mix, campaign planning, pipeline acceleration playbooks.
↑ Sales & Marketing Alignment → ensure SDRs, AEs, and marketing operate from one positioning-driven playbook.
↑ Demand Generation Leadership → content-led growth, paid + organic integration, and campaign oversight.
↑ Buyer Enablement Content → sales decks, case studies, ROI calculators, and competitor comparison tools.
↑ Revenue Metrics → pipeline velocity, MQL-to-SQL conversion, CAC payback, LTV:CAC ratio, ARR growth.
↑ Boardroom Reporting → translate marketing impact into business metrics boards care about.

Project Specific

For targeted business inflection points where senior leadership is needed — without long-term commitment.

Examples:

↑ Category Repositioning Project → redefining your competitive space + sharpening the narrative.
↑ Product or Market Launch → GTM strategy, positioning, and execution oversight.
↑ 90-Day Demand Generation Sprint → launch integrated campaigns across SEO, content, and paid.
↑ Messaging Overhaul → refresh website, sales enablement, and core narrative to improve win rates.
↑ Board Readiness Pack → positioning and pipeline plans crafted to present to investors or board members.
Turn Content Clarity Into Pipeline Growth

Why Every B2B Marketing Package Is Customized with BrandOrbitX

In B2B, no two companies face the same growth challenge. A SaaS startup with long sales cycles, a logistics company competing on price, and a financial services firm navigating strict compliance — all need different strategies to win.

That’s why every engagement at BrandOrbitX is fully customized. Because

↑ Buyer journeys vary → Different industries have different touchpoints, decision-makers, and buying committees.
↑ Growth levers shift → Some companies need positioning clarity first, others need SEO visibility, others need demand generation acceleration.
↑ Content must fit context → A case study that works in SaaS may not work in manufacturing. Messaging, channels, and formats must adapt.
↑ Metrics differ by stage → Early-stage companies care about faster market entry and lead velocity, while growth-stage companies focus on CAC efficiency, pipeline scale, and ARR expansion.
↑ Boards expect tailored impact → Custom strategies ensure outcomes tie directly to the KPIs your leadership team and board actually measure.

With a customized approach, your marketing system isn’t just active, it’s aligned to your exact growth stage, market dynamics, and revenue goals.

At BrandOrbitX, this is the difference: you don’t get a package. You get a customized growth plan built around your business reality.

Why B2B Marketing Must Be Comprehensive and Consistent

In B2B, marketing fails when it’s treated as campaigns, channels, or experiments. Real growth happens when marketing works as a system – comprehensive, consistent, and tied directly to revenue outcomes.

Here’s what that means:

↑ Positioning sets the foundation → Without a clear narrative, every activity is reduced to a feature battle or discount.
↑ Consistency builds authority and trust → Buyers interact with 10–15 touchpoints before engaging sales; a fractured message kills credibility.
↑ Content compounds over time → SEO rankings, AI discoverability (ChatGPT, Gemini, Perplexity), and thought leadership only scale with steady publishing.
↑ Sales alignment is non-negotiable → When sales and marketing tell different stories, CAC rises and win rates drop.
↑ Boards measure systems, not campaigns → Metrics like CAC efficiency, pipeline velocity, MQL→SQL conversion, and ARR growth only improve when marketing is consistent, repeatable, and system-driven.

At BrandOrbitX, every engagement – SEO, Content Strategy, or Fractional CMO is designed as part of this system. The outcome isn’t vanity metrics. It’s measurable authority, predictable pipeline, and revenue growth that the board can see.

Ready to Build a Growth Partnership That Drives Real Results?

Every B2B company’s goals, challenges, and market realities are different – that’s why I don’t believe in one-size-fits-all pricing. At BrandOrbitX, every engagement is designed around your growth stage, objectives, and the outcomes that actually move the needle – clarity, trust, and predictable revenue.

Let’s create a partnership that turns strategy into measurable impact.

Let’s Discuss Your Growth Goals
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